E-COMMERCE
Multi-marketplace analytics platform
Unified dashboard for tracking sales, margins, and P&L across Amazon US, Canada, and Mexico.
Revenue
$127.4k
Margin
16.2%
SKUs
147
INDUSTRY
E-Commerce
DURATION
4 months
TEAM
2 engineers
OVERVIEW
A growing North American e-commerce company selling across Amazon US, Canada, and Mexico needed unified analytics across all marketplaces. They were drowning in manual spreadsheets and couldn't see real-time profitability per product.
THE CHALLENGE
- —Sales data scattered across 3 Amazon marketplaces with different currencies (USD, CAD, MXN)
- —Settlement reports required 8+ hours of manual processing weekly
- —No per-SKU margin visibility — couldn't tell which products were actually profitable
- —FX rate fluctuations made Canada and Mexico P&L unreliable
- —Team of 2 people couldn't scale reporting as SKU count grew past 90+
THE SOLUTION
- —Built automated data pipeline that pulls settlement reports via Amazon SP-API
- —Developed per-SKU P&L engine: revenue, COGS, Amazon fees, shipping, advertising, FX-adjusted margins
- —Created real-time dashboard: revenue by marketplace, margin by SKU, trend analysis, ABC rating system
- —Automated weekly/monthly reports delivered to Google Sheets with IMPORTRANGE formulas for team access
- —Built FX rate integration for CAD and MXN settlements using Amazon's native rates
TECH STACK
RESULTS
MANUAL REPORTING TIME
8+ hrs/week → 0
SKU PROFITABILITY
None → real-time per-SKU P&L
REPORT DELIVERY
Manual monthly → automated weekly
DATA ACCURACY
Eliminated errors across 3 currencies
SCALING
90 → 150+ SKU with zero additional overhead
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